Asia–Pacific Symposium on Process and AI
Where academic research meets real-world process mining.
Process Mining Industry Day · Seoul & Pohang
Participating Companies
Program
ASPAI Industry Day is an international event exploring how Artificial Intelligence (AI), Process Intelligence and Process Mining are reshaping the future of industry. As AI advances at pace, companies are moving beyond simple task automation and evolving rapidly into intelligent organizations that learn and optimize themselves on the basis of their data and processes. This event brings together world-leading researchers and experts from global enterprises who stand at the center of that shift, offering a rare opportunity to share the latest technology alongside real industrial applications.
At this Industry Day, Prof. Wil van der Aalst — the world's foremost authority on process mining — and experts from Celonis present the future of process intelligence and data-driven process innovation in the AI era. Celonis is a German decacorn valued at over USD 10 billion and the world's largest Process Intelligence platform company, used by thousands of organizations worldwide — including Siemens, BMW, PepsiCo and Uber — to analyze their business processes and maximize operational efficiency. Their talk introduces the latest vision and cases for how AI combined with process intelligence accelerates operational innovation.
SAP then introduces Process Atoms and Company Memory, the core concepts behind next-generation enterprise AI. SAP is the world's leading enterprise software company, powering the core business systems of organizations worldwide and driving the digital transformation of hundreds of thousands of companies through ERP and a broad portfolio of enterprise solutions. This talk presents a vision for next-generation enterprise AI that organically connects AI with business processes to support decision-making and transform the way work gets done.
PuzzleData, a Korean specialist in process intelligence, shares process innovation strategies for the AI era together with real success stories, drawing on project experience across manufacturing, finance and other industries. Through process analysis and AI-driven work innovation tailored to the Korean enterprise environment, attendees gain practical insights they can apply directly in the field.
Samsung Electronics shows how process mining and process intelligence are used in a world-class semiconductor manufacturing environment. A leader in the global semiconductor industry, Samsung applies data-driven process analysis to ultra-large-scale production lines to continuously improve productivity and operational efficiency, and will share the experience and innovation cases accumulated on the actual manufacturing floor. Attendees will see first-hand the innovation that AI and data-driven decision-making create in an advanced manufacturing setting.
LG Electronics introduces process innovation cases for AI-driven smart manufacturing and digital transformation. A leader in the global home appliance and electronics industry, LG applies AI and data analytics across production, quality and supply-chain processes to continuously raise operational efficiency and the quality of decision-making, and shares the experience and innovation cases accumulated on the manufacturing floor. Attendees can examine the strategies and hands-on practices by which a global manufacturer realizes continuous operational innovation with AI and process intelligence.
Speakers
From the scholar who founded process mining to the practitioners leading global solution vendors and Korea's industrial front lines — meet the experts shaping the present and future of process intelligence.
Wil van der Aalst is an Alexander von Humboldt Professor at RWTH Aachen University, leading the Process and Data Science (PADS) group and the Chief Scientist at Celonis. He also serves as honorary director of the “Wil van der Aalst Data & Process Science Research Center” at Pohang University of Science and Technology (POSTECH).
Yonghan Lee is a Director leading sales at Celonis Korea. He co-presents with Wil van der Aalst, sharing his extensive consulting experience and a range of Process Innovation (PI) case studies.
Julian Lebherz is a Strategic Solution Advisor for APAC in SAP Business Transformation Management (BTM). With over a decade of experience deploying process intelligence solutions across industries — from manufacturing to life sciences — he shows through his concept of “Process Atoms and Company Memory” how organizations can turn process knowledge into a lasting asset.
Gia-Thi Nguyen heads Solution Advisory for APAC in SAP Business Transformation Management (BTM). Previously Head of Operational Excellence at Siemens, where he spearheaded a major process mining initiative, he is a global expert in process excellence and digital transformation.
Tony (RaeSung) Park heads Solution Advisory for Korea in SAP Business Transformation Management (BTM), supporting process innovation for Korean enterprises with the SAP Signavio portfolio at its core.
Youngill Kim is CEO of Puzzle Data, Korea's leading process mining company, where he has driven process innovation for major organizations including Shinhan Bank and SK Telecom through the company's self-developed platform, ProDiscovery. Puzzle Data has been named a Representative Vendor in Gartner's Market Guide for Process Mining for nine consecutive years, making it a leading process mining company in Asia.
Jinyoun Lee is a Principal Engineer at the Digital Twin Center, Samsung Electronics, where he serves as Head of Part. He received his Ph.D. in Industrial and Management Engineering from POSTECH. His research focuses on operations research, artificial intelligence, digital twins, and optimization for semiconductor manufacturing.
Bongsu Cho is a technology leader who has driven enterprise-wide digital transformation through AI, Big Data, and cloud innovation as a Vice President at LG Electronics. He currently spearheads the expansion of EVA, a physical-AI platform designed to enhance industrial safety and operational efficiency, and specializes in translating complex technical capabilities into tangible business value to reshape the industrial landscape.
Schedule
The Process Mining Industry Day bridges academic research and industry practice. Global leaders and Korea's top enterprises — all of whom have applied process mining to real businesses — come together to share the latest trends and hands-on cases in process intelligence for the AI era. The event runs over two days across two cities, Seoul and Pohang.
| 11:00 ~ | Registration |
| 13:10 ~ 14:00 | CelonisFrom Automated Chaos to Intelligent Processes: Making Enterprise AI Pay Off Wil van der Aalst · Yonghan Lee |
| 14:10 ~ 15:00 | SAP BTMThe Autonomous Enterprise runs on Context: Process Atoms and Company Memory Gia-Thi Nguyen · Tony (RaeSung) Park |
| 15:10 ~ 16:00 | PuzzleData7 Truths About PX Strategy in the AI Era Youngill Kim, CEO |
| 16:10 ~ 17:00 | SamsungApplying Process Mining in Semiconductor Fab Operations: A Case Study Jinyoun Lee |
| Changeup Ground · Event Hall | |
| 13:00 ~ 13:10 | Opening |
| 13:10 ~ 14:15 | CelonisUsing Object-Centric Process Mining to Unravel Complexity and Enable Enterprise-Level AI/ML Wil van der Aalst |
| 14:30 ~ 15:10 | SAP BTMThe Autonomous Enterprise runs on Context: Process Atoms and Company Memory Tony (RaeSung) Park · Julian Lebherz |
| 15:10 ~ 15:50 | PuzzleData7 Truths About PX Strategy in the AI Era Youngill Kim, CEO |
| 16:00 ~ 16:40 | LGProcess Improvement with Vision AI Bongsu Cho |
Sessions
Enterprises are racing to adopt AI and automation, yet automating broken processes only scales up the chaos — and too many AI initiatives fail to deliver real returns. Wil van der Aalst, the founder of process mining, joins Yonghan Lee of Celonis Korea to show how process intelligence turns automated chaos into intelligent processes — drawing on object-centric process mining and real-world Process Innovation (PI) case studies to make enterprise AI truly pay off.
Traditional process mining is tied to a single-case perspective and cannot fully capture the complex interactions of real businesses. Object-centric process mining (OCPM) models the relationships between multiple objects and events as they truly are — untangling complexity and opening a new path to enterprise-wide AI/ML.
Autonomous, AI-driven operations only work when agents understand the business context they act in. This session introduces an approach that breaks processes down into their smallest reusable units — “process atoms” — and accumulates them as an organization's “company memory.” It shows how scattered process knowledge can become a shared context layer that grounds AI agents and forms the foundation for continuous improvement and automation.
In a fast-changing AI era, this talk revisits what process excellence truly means. Drawing on a range of real-world practices carried out with the process mining platform ProDiscovery, it shares the practical issues, propositions, and dilemmas that Korean enterprises actually face along the way. From a business and management perspective, it presents seven themes worth addressing to prepare for the future as we enter the AI era — each illustrated with real cases and a clear direction for how to respond.
A case study of applying process mining to semiconductor fab operations — among the most complex environments in the world. It shares hands-on experience uncovering bottlenecks and anomalous flows in massive manufacturing event logs and improving process efficiency.
This session introduces an approach that combines Vision AI with process analysis to observe and improve flows on the ground, covering cases that connect insights from video and image data to tangible process improvements.
Registration
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